Read my upcoming book chapter on Customer Experience Strategy at Kendall-Hunt https://www.kendallhunt.com/customer_experience/, or, better, get the entire book. Truly great stuff.
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Wednesday, August 20, 2014
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Gain access to our top-cited 2013 Online CX Strategy and 24 other marketing articles from Taylor&Francis for free
Gain access to our top-cited 2013 Online CX Strategy and 24 other marketing articles from Taylor&Francis for free HERE.
Read highly research published in selected Routledge Marketing journals in 2013 and 2014 online for FREE.
We've put together an online collection of highly cited articles from
our journals listed in the Social Sciences Citations Index® based on
popular themes including branding management, advertising and social
media promotion.
Exploring the role of the online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector Journal of Strategic Marketing Phil Klaus & Bang Nguyen
Marketing Highly Cited Business Highly Cited 2014 explore.tandfonline.com
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to, and information about, all journals from Taylor & Francis and
Routledge. Search or browse a portfolio of over 1,700 journals from the
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