Customer Experience: Are We Measuring the Right Things? Now available free online

Our recent article challenging market researchers and customer experience managers in the way they are measuring, and subsequently managing the customer experience received a vast amount of feedback and comments from the market research industry, Customer Experience managers and academics.


In order for to see what triggered all these reactions we now a pre-reviewed FREE version of our article online. You can download the article by CLICKING HERE.

We are looking forward to your comments.


Please support our publisher by downloading the peer-reviewed PDF version HERE.