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Hicham from Relationwise interviewed Dr Phil. Not only they do
discuss some of the most significant challenges businesses are facing in
customer experience, but they also look at some practical solutions
that can have a very powerful impact.
Some highlights:
Why customer satisfaction measures have low predictive and explanatory power.
The question of why consumer behave they way they do is always more important than the what they do, bu how to explore the why?
Measuring customer experience - why is it more complex, but delivers richer consumer insight?
Read the entire interview here.
Some highlights:
Why customer satisfaction measures have low predictive and explanatory power.
The question of why consumer behave they way they do is always more important than the what they do, bu how to explore the why?
Measuring customer experience - why is it more complex, but delivers richer consumer insight?
Read the entire interview here.
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