How CX drives profit - interview with Prof. Dr. Phil Klaus

What is your Customer Experience Strategy? Read the transcript or listen to the Podcast here.

Interview with Phil Klaus, the author of a new book “Measuring Customer Experience: How to Develop and Execute the Most profitable Customer Experience Strategies”. This interview concludes a series of CSL posts about Customer Experience Strategy by Phil Klaus:

Demystifying The Black Box – How To Design, Manage, And Measure The Most Profitable Customer Experience (CX) Strategies

Are all channels truly equal? How to design and manage a successful Multichannel Customer Experience (CX) Program

The forgotten asset – the crucial role of the employee in delivering great Customer Experience (CX)

What do you think, boss? How to gain board support for your Customer Experience (CX) program (and other marketing-led strategies)

http://customerthink.com/what-is-your-customer-experience-strategy-are-you-a-vanguard-transformer-or-preserver/#comment-44748