Wednesday, August 20, 2014

New Customer Experience Management Book - worth the read

Read my upcoming book chapter on Customer Experience Strategy at Kendall-Hunt , or, better, get the entire book. Truly great stuff.

Wednesday, August 13, 2014

Gain access to our top-cited 2013 Online CX Strategy and 24 other marketing articles from Taylor&Francis for free

Gain access to our top-cited 2013 Online CX Strategy and 24 other marketing articles from Taylor&Francis for free HERE.

Read highly research published in selected Routledge Marketing journals in 2013 and 2014 online for FREE.
We've put together an online collection of highly cited articles from our journals listed in the Social Sciences Citations Index® based on popular themes including branding management, advertising and social media promotion.


Exploring the role of the online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector Journal of Strategic Marketing Phil Klaus & Bang Nguyen

Taylor & Francis Online provides access to, and information about, all journals from Taylor & Francis and Routledge. Search or browse a portfolio of over 1,700 journals from the Taylor & Francis Group. Taylor & Francis Group partners with...