It can be difficult for CX leaders to gain senior management buy-in, so
what are the key considerations to take when talking to your CEO?
Dr. Phil Klaus is a Professor of Customer Experience and Marketing
Strategy. His award-winning research has appeared in a wide range of
journals and he is a frequent keynote speaker at public and in-company
seminars and conferences around the world.
He advices blue-chip companies on CX strategy and has written the
best-selling book ‘Measuring Customer Experience - How to Develop and
Execute the Most Profitable Customer Experience Strategies’.
In this article for CX Network he draws from his expertise to expose the
often conflicting relationship between customer experience leaders and
their CEOs – and what you should and shouldn’t do to gain senior
Download the article HERE
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