Wednesday, May 27, 2015

Prof. Dr. Phil Klaus Selected As Keynote Speaker for the International Luxury Travel Market Asia 2015 in Shanghai

Today, CX is omnipresent and widely considered the luxury sector’s next competitive battleground. Managers, consultants, scholars, and even politicians agree that the CX age has finally arrived and we better be ready for it. CEOs worldwide concur that either they engage into the big unknown – how to (successfully) manage CXs – or they will lose their customers, and their competitiveness. Prof. Dr. Phil Klaus will present the results of 10 years of research from his best-selling book to demonstrate how you can develop and execute the most profitable CX strategies to survive and thrive in a CX-dominated economy. 

Read the interview with Prof. Dr. Klaus about the future of the Luxury CX HERE

ILTM Asia - June 1-4, 2015, Shanghai, China.

Friday, May 15, 2015

How To Get Your CEO On Board Of Your Customer Experience Strategy

It can be difficult for CX leaders to gain senior management buy-in, so what are the key considerations to take when talking to your CEO?

Dr. Phil Klaus is a Professor of Customer Experience and Marketing Strategy. His award-winning research has appeared in a wide range of journals and he is a frequent keynote speaker at public and in-company seminars and conferences around the world.

He advices blue-chip companies on CX strategy and has written the best-selling book ‘Measuring Customer Experience - How to Develop and Execute the Most Profitable Customer Experience Strategies’.

In this article for CX Network he draws from his expertise to expose the often conflicting relationship between customer experience leaders and their CEOs – and what you should and shouldn’t do to gain senior management buy-in. Download the article HERE, or from the original source, our good friends and supporters from the CX Network @