Wednesday, August 10, 2011

Available Online Now: The Role of Brands in a Service-Dominated World - Journal of Brand Management - Customer Experience Special Issue

Long gone are the days where a brand was merely a logo or trademark that distinguished a company's products from those of competitors. The fastest-growing sectors of the modern economy are dominated by companies whose offer is complex and delivered in the context of long-term service...

Read the FULL article for free HERE
Click on the [PDF] from link

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