Monday, December 15, 2014

How To Create The Most Profitable Luxury Customer Experience

My latest book chapter exploring the keys of how to execute the best LUXURY Customer Experience programs is now available at "After sales services: new demands" 

Key take aways from my LUXURY CX Research:

My study is the first to a) conceptualize and validate the CX continuum in the luxury sector, b) validate and quantify the crucial impact of after-sales services on luxury customers’ behavior, and c) exploring and validating the impact of corresponding actions on the profitability of luxury goods companies.

For those of you in the luxury goods and service sector, feel free contact me directly for an executive summary of the findings.

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