Saturday, August 24, 2013

Peace of Mind as a Key Dimension for Measuring Customer Experience

VisionEdge Marketing published an interesting perspective on my research, highlighting that "(our) research offers a different view into how to define and measure customer experience. If you plan to create a measure of customer experience, consider how your organization is set up to deliver on these attributes and how you would measure each of these dimensions."

The entire article. worth the read, can be accessed HERE.

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